January 11, 2023
THE Cultural Center of the Philippines collaborates with TikTok through a partnership to pursue opportunities to champion the best of Filipino arts and culture.
Through a Memorandum of Understanding, both CCP and TikTok aim to create a digital innovation for audience reach, interaction, and appreciation in keeping up with the times, as well as pave the way for CCP to become relatable to the youth, and serve as a medium in flourishing the youth in preserving Filipino arts and culture.
TikTok is a video-sharing app that allows users to create and share short-form videos on any topic. It is mainly mobile-based, although one can still watch TikTok videos using the web app. The platform allows users to get creative with their content using filters, stickers, voiceovers, sound effects, and background music.
Present at the MOU signing held on December 14, 2022 at the CCP were (Seated, left): CCP Board Trustee and Vice Chair Michelle Nikki Junia, Ms. Alexis Soon (Community Operations Manager for Entertainment, TikTok Philippines), Mr. Kristoffer “Toff” Rada (Head of Public Policy, TikTok Philippines), CCP President Margie Moran-Floirendo, CCP Board Trustee Junie del Mundo, Atty. Lorna Kapunan (CCP Board Trustee); Standing, left: Atty. Krischelle Matas (CCP Legal Office), Alexander Cortez (CCP Technical Advisor for Artistic Matters), CCP Board Trustee Benedict Carandang, CCP Board Trustee Marivic del Pilar, CCP Artistic Director Dennis Marasigan.
(Photo by Kiko Cabuena CCP)