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MASTER DEVELOPMENT PLAN
The Cultural Center of the Philippines is the country’s premier arts institution mandated to conserve, develop and promote arts and culture in the Philippines. It was established by Mrs. Imelda R. Marcos on September 8, 1969 as a non?stock, non?municipal public corporation which enjoys autonomy of policy and operations. Its properties, real and personal, belong to and are managed exclusively by the corporation for the benefit of the Filipino people.
The years have defined various roles for the CCP. From a performing arts center, where seasoned local and famed international artists have performed, the CCP began to reach out to the regions thereby becoming the National Coordinating Center for the Arts. Today, it continues to be as such, further reaching out to the international communities.
The goal to develop the CCP Complex into a world?class facility for arts and culture is pursuant to the decision of the Board of Trustees and Management to pursue the CCP mandate as stipulated in P.D. 15 (CCP Charter):
• To construct, establish and maintain in a single site, a national theater, a national music hall, an art gallery and other such buildings and facilities as are necessary or desirable for holding of conferences, seminars, concerts and the like;
• To awaken the consciousness of our people to our cultural heritage and to encourage them to assist in its preservation, promotion, enhancement and development;
• To cultivate and enhance public interest in, and appreciation of distinctive Philippine arts in various fields;
• To discover, assist and develop talents connected with Philippine cultural pursuits and create greater opportunities for individual and national self expression in cultural affairs;
• To encourage the organization of cultural groups, associations or societies and the holding or staging of cultural exhibitions, performances and similar activities.
In line with the above, the vision for the CCP Complex development was formulated in consultation with its stakeholders (CCP Board members, CCP officials, artists, cultural workers, members of the media, art patrons and government officials).
“The CCP Complex shall be a center for arts and culture in Asia. Primarily, it shall be the centerpiece of artistic expression of the Filipino soul and spirit, created for the Filipino artist and all sectors of Philippine society. The CCP Complex shall be the major cultural, ecological and tourism landmark of the Philippines. It shall be a home for the Filipino artist and an urban oasis for the Filipino people.”
The CCP Complex is an 88 hectare property of reclaimed land along Roxas Boulevard fronting Manila Bay. This ideal location, plus the more than two kilometers of waterfront areas make the CCP a prime land for cultural and commercial development.
The reclamation of this property came in several stages beginning in 1960 until its completion in the late 1970’s. Engineering studies have indicated that all areas of the reclamation have fully settled and are ready for development. Of the 88 hectares, the CCP owns a total of 62.4 hectares (71%) while the remaining 25.5 hectares (29%) are owned and managed by other government agencies (the Sofitel, Coconut Palace and Gloriamaris Restaurant by the GSIS; the PICC by the Bango Sentral ng Pilipinas; and Star City by the Privatization and Management Office.
62.4-hectare property owned by CCP
The CCP Complex is part of the entire Boulevard 2000 property which covers approximately 1,500 hectares of reclaimed land along the southern coast of Manila Bay. The Boulevard 2000 plan designates the CCP Complex as the Arts and Entertainment section.
In 2002, the CCP bidded out the services for the formulation of the CCP Complex Master Development Plan. Of the ten (10) qualified local and international firms led by the Planning Resources and Operations Systems, Inc. (PROS) won the bid. Working closely with the CCP Board and Management during the past year, PROS formulated the master plan with the following objectives set by the CCP:
• To develop the CCP Complex as a center for arts and culture in Asia and the centerpiece of artistic expression of the Filipino soul and spirit;
• To maximize the income potentials of CCP’s real properties;
• To encourage private sector participation in the development of the CCP Complex;
• To promote private and public activities in the CCP Complex.
In 2004, PROS completed and submitted the CCP Master Development Plan including research, studies and recommendations on the following:
• Approach and Methodology
• The Regional Setting of the CCP
• Existing Site Conditions
• Potentials and Challenges
• The Master Plan
• Access and Circulation Strategies
• Engineering Studies
• EnvironmentalManagement Plan
• The Business Plan
• Program of Implementation
• Design Guidelines and Standards
Out of the 62.4 hectare CCP property within the Complex, the developable area totals 57.8 hectares. This does not include the land area on which the CCP Main Building and Production Design Center are presently located. The development will utilize the following land use area allocation:
|Commercial (retail, dining, etc.)||7.19||12|
|Residential (permanent, transient)||6.37||10|
|Office (commercial leases)||5.27||8|
|Open space (parks, gardens, etc.)||20.22||32|
The plan shall balance the aesthetic, business, commercial and cultural objectives of the CCP. Towards this end, the following conceptual framework will be adopted:
1. The developed CCP Complex will be oriented towards the sea, and the Philippines’ Archipelago qualities will be evoked.
2. Business will not be sacrificed to Aesthetics. Aesthetics will not be sacrificed to Business.
3. The development will deliver an egalitarian social vision.
4. The arts will be given ample context for multi?disciplinary interaction, moreover, artists will live and/or work with Filipinos doing other kinds of work.
5. The CCP will be an integral part of the life of the Metropolis. The land use strategy will utilize the cluster or precinct approach to urban planning. Each cluster shall be treated as a microcosm of the whole.
CCP COMPLEX CLUSTERS
|Cluster||Cluster Name||Land Use||Cluster
Low?rise development of mixed use facilities and boardwalk utilizing a “cultural mall” concept.
|111, 407||Artists’ Center|
|2||Arts Sanctuary||A cultural core which will house new indoor and outdoor performing arts venues.||104,672||Performing Arts Theater|
|3||Green Zone||A lateral corridor that is characterized by medium and high?rise structures having a mix of cultural park and museums, interspersed with commercial retail and office spaces.||105,309||Museum of Philippine Arts|
|4||Creative Hub||A hub for Creative Industry offices, studios, showrooms and galleries with commercial and retail development||83,831||Cultural Resource Center|
|5||Arts Living Room||High?rise residential and commercial mixed?use blocks interspersed with a network of plazas and pedestrian ways.||85,910||Film Complex|
|6||Breezeway||Low?rise, low density Contemporary commercial structures with seafront shopping and entertainment facilities.||135,972||
Art Museum of the Philippines
Popular Arts Theater
Winning entry by Leandro V. Locsin Partners Architects (LVLP) for the design of the Proposed Artists Center
The clusters will be characterized by the following plan elements:
• Set new standards for culture and the arts and promote greater, social responsibility and gender sensitivity.
• Complement traditional methods of disseminating and inculcating values to the citizenry and nation building through information technology.
• Promote culture consciousness and nurture creativity and imagination among Filipinos, as well as establish opportunities to develop skills and talents in formal and non?formal set?up.
• Initiate as well as participate in international cultural events.
• Develop multi?media facilities for values education programs.
• Establish venues for cultural exchange.
The CCP is developing the CCP Complex for the benefit of the Filipino artists and cultural workers as well as the general public. To do this, in the best possible way, it is going to need partnership with the private sector. The CCP Management has adopted the Joint Venture Guidelines formulated by the National Economic Development Authority as the basis for the public?private partnership for the development of the CCP Complex. Arts and culture facilities will be built in phases and will be funded from the income the CCP will derive
from the commercial development.
In the same manner, we will be engaging the services of top Filipino architects and designers for the realization of the design guidelines and standards that will give the CCP Complex the identity that will make it the crown jewel of all land developments in the Philippines.
For more details on the CCP Complex Business and Master Development Plan,
Mr. Nestor O. Jardin
CCP Asset Development Program
Cultural Center of the Philippines
Roxas Boulevard, Pasay City